Building Brand Awareness
BTIB arranges and participates in a number of trade shows and events every year. It is a great way to get people together with common interest to achieve a goal. These events generate leads, nurture prospects, build brand awareness, expand distribution or enhance relationships with existing customers.
- BCI Trade Days
- Vaka Eiva Trade Days
- Prime Foods Night Market
- World Food Day
We promote niche Cook Island’s products by setting up Trade events.
Connecting People Together.
Trade & Events include:
Prime Foods Night Market
The Prime Foods Night Market is a great night out for the family – the kids can experience different foods, you can hear live music and watch performances. Food is a big component, where you can sample the local island dishes and a few other delicacies on offer as well. The atmosphere is alive with hundreds of people all meeting together to share food and family fun. Where you are there to meet friends or with the family, it’s a great night out. The Prime Foods Night Markets are on rain or shine and EFTPOS is available on site for some vendors, so bring the family, bring your friends and bring your appetite for fun and food!
BCI Trade Days
This annual Trade Days event scheduled during the Te Maeva Nui festival celebrations has become a key part of the Celebrations and is often looked upon as a major event like the float days.
Trade Days has been organized with the intentions to create opportunities for trade within the Cook Islands by showcasing Cook Islands locally made, owned and produced products – food, arts and crafts, apparel and local services.
The BCI Trade Day’s will highlight Cook Islands made, locally produced and locally owned products.
Vaka Eiva Trade Days
The Business Trade Investment Board in conjunction with Vaka Eiva will organize the Cook Island’s Trade Day event over two days normally at the end of the November month. This annual event is often organized at its usual venue; the Maire Nui Park opposite the Banana Court. Vaka Eiva Trade Days will focus on further promoting the Cook Island’s Locally Made depicting authentic arts and crafts, variety of food and beverages to be offered by vendors.
World Food Days
World Food Day is an international day celebrated every year worldwide on, 16 of October to commemorate the date, founding of the United Nations Food and Agriculture Organization. It is not only about celebrating the amazing food that we have, but it is about raising awareness and recognizing those who have little or no food. BTIB along with Ministry of Agriculture would like to thank all of the vendors that participated and our community for making this possible. We look forward to taking part in next year’s World Food Day and making this event with other partnering agencies, another success.
Want to become a Vendor at one of our Trade days?
If you are interested in becoming a stall vendor, please email [email protected] for more information about stall size, vendor fees, vendor rules and other information to help you get set up.
World Food Day 21 October 2020
“Our Actions are our future” GROW, NOURISH, SUSTAIN. TOGETHER.
World Food Day is an international day celebrated every year worldwide on, 16 of October to commemorate the date, founding of the United Nations Food and Agriculture Organization. It is not only about celebrating the amazing food that we have, but it is about raising awareness and recognizing those who have little or no food. Starvation is a massive problem in a number of countries and World Food Day helps with raising awareness of this issue and how we as a community in the Cook Islands can combat this problem. World Food Day also emphasizes on healthy living and what our bodies need to ensure that we live longer and happier lives. . In the Cook Islands, World Food Day was changed to 21 October 2020 due to the Cook Island Games held during the week of the 16th of October.
This year BTIB was involved in the organizing committee alongside other agencies leading up to the World Food Day. BTIB’s role this year was to organize food vendor registrations, seek out Pa Enua involvement and help small businesses sell their products. This year was a success as the event was able to pull in a large crowd, a good variety food stalls, an abundance of fresh vegetables and fresh fruit as well as plenty of activities throughout the day.
BTIB is proud to partner with a number of local businesses from the Pa Enua including Rarotonga, creating awareness of the locally made products we have in the Cook Islands. These include:
- Julian Aupuni – Piere (dried bananas) from Mitiaro
- June Hosking – Mauke Moments (value added foods) produced in Mauke, a mix of Jams and Chutneys
- Jude Isaia – Taste of Atiu (value added foods) produced in Atiu, a mix of Jams and Chutneys
- Tangimama – Ei Pupu Jewelry and Stone locally made in Mangaia
- Paul Napa – Hot Sauces, locally made in Rarotonga
Photo credit: Tokerau Jim
Next to BTIB’s tent was Tangimama from Mangaia who flew over specifically for this event. A selection of Ei Pupu of white and yellow necklaces, earrings and bracelets as well as her popular Mangaian magical stones were on display. These products locally made from Mangaia. Nearly all of these beautiful products were sold out. Tangimama says “what a blessing, it was well worth the trip over”. This was an opportunity for Tangimama to interact with clients and receive orders from potential customers. It was a successful day for Tangimama. If you wish to find out more about these vendors and their products, please don’t hesitate to contact BTIB on 24296 or email [email protected]
BTIB along with Ministry of Agriculture would like to thank all of the vendors that participated and our community for making this possible. We look forward to taking part in next year’s World Food Day and making this event with other partnering agencies, another success.
Prime Foods Night Market
“Prime Foods Night Market” is a private public partnership with BTIB and Prime Foods a local wholesaler and retailer of quality food in Rarotonga.
Previously known as the “Go Local Night Market” launched by BTIB to encourage Cook Islanders and visitors to purchase locally produced products. Every year BTIB have taken the approach to engage the support of local business in partnership with our local vendors.
Prime Foods has become the exclusive sponsor towards this event for 3 years with the option to renew further.
This event provides opportunity for many of our Pa Enua visitors, our local community and visitors abroad to indulge in local cuisine, authentic arts and crafts and experience true Cook Islands outdoor dining whilst in Rarotonga..
BCI Trade Days
Trade Days event scheduled during the Te Maeva Nui festival celebrations has become a key part of the Celebrations and is often looked upon as a major opportunity for domestic Trade.
Trade Days will be organized with the intentions to create opportunities for trade within the Cook Islands by showcasing Cook Islands made, owned and produced products – food, arts and crafts, apparel and local services.
Trade Day’s will highlight Cook Islands made, Cook Islands produced and Cook Islands owned products under our “Kia Orana Branding”.
Vaka Eiva Trade Days
Cook Islands Vaka Eiva is an annual event where paddlers from all over the world compete in outrigger canoe races. Vaka Eiva runs for a week during November at the Avarua waterfront – Trader Jacks. This event provides an opportunity to showcase Cook Islands Products to visitors, paddlers and consumers. Like Cook Islands Trade Days, Vaka Eiva Trade Days is a trade exhibition of Cook Islands authentic products where island food, crafts and cultural entertainment is experienced by many. Visitors and Paddlers experience real island products from Rarotonga and outer islands.
Vaka Eiva Trade Days 2011
We assist private sector groups set up exhibition-type events showcasing potential tradable products. Night Markets are popular events involving district communities around Rarotonga. Districts namely Te-Au-O-Tonga, Puaikura and Takitumu run regular night markets to amuse, entertain and sell goods to locals and visitors from around the world.
One of the most popular night markets on Rarotonga is the Muri Night Markets. Every Tuesday, Wednesday, Thursday and Sunday evening the Muri Night Markets have proven to be popular with the locals and many of the Tourist who visit Rarotonga.
Our objectives with assisting private sector events are:
- To increase the sale of locally grown fruits, vegetables, root crops, plants and flowers through regular events.
- To increase the consumption of locally grown fruits and vegetables by our tourists and our local people.
- To provide confidence to our growers and micro and small enterprises that these events will assist to sustain their livelihoods
- To provide a regular distribution channel for specialties, produce and root crops from the Pa enua including Atiu taro, Aitutaki yellow maniota, remu, Mitiaro limes and so forth. This will expand to specialties from the northern group at a later date.
- To provide a culture of business with Cook Islands entrepreneurs.